A logo is not decoration. It is the business card of the trust you build. We design brand identities that convey premium quality in the fintech and trading space.
QPlexus Capital
IT & AI Systems
06
Steps
In fintech and trading in particular, visual identity plays a key role in whether a company is perceived as credible. We develop brands that live up to this standard consistently, from the first sketch to the finished asset pack.
- 01Strategically grounded brand positioning
- 02Several concept directions before refinement
- 03Complete logo set including icon, wordmark and lockup
- 04Color system, typography and style guide
- 05Print and web files in all relevant formats
Clear steps and transparent communication, from the first conversation to ongoing operation.
- 01
Research
Analysis of market, competitors and target audience as the foundation of the brand strategy.
- 02
Concept
Several distinct design directions to choose from, and no option without substance.
- 03
Refinement
Polishing the chosen direction until form, color and typography fit exactly.
- 04
Guidelines
A binding style guide for the color system, typography and usage.
- 05
Asset Pack
A complete logo set including icon, wordmark and lockup variants.
- 06
Rollout
Delivery of all print and web files in the formats you need to go live.
Trading software, app, website, dashboard or branding: we look forward to your inquiry.
